Tips to Start App Store Optimization

For several years, mobile app developers used SEO for driving more traffic to their websites. App store optimization is similar in tactic. However, it does not drive traffic to your websites; instead it helps in driving traffic to your mobile app by increasing app’s ranking in the search result of app stores. In the last few years, demand of company offering the service of app store optimization in India has also increased due to its effective result in the growth of an online business.

The main goal of app store optimization is to enhance visibility of the app. Once the traffic increases to your app or the visibility of your app increases, automatically the conversion rate or number of downloads of the app increases that ultimately offers added grip to get found in the app store search results. However, to achieve this you should have the knowledge of the languages of your potential buyers while using such or similar apps and accordingly you can include those keywords for the promotion of your app.

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To start with App Store Optimization India

To start with ASO you first need to stop thinking like an app developer and should think like a customer. The more you will understand the need of your customers while searching of any app the much better result you will be able to deliver. Here are some tips for app store optimization that you can consider –

Title – Try to use the keyword in your title, as the app with the keywords in its title rank 10.2% higher as compared to the title that does not include keyword in it.

Description – A short description about your app is very significant for helping customers who uses keywords to find your app much easily and it also encourages users to download your app to great extent.

Category – It is very essential to select your category of your app in the app store for getting a higher ranking. You can also look for the categories that are less saturated in terms of competition and also suit your market niche.

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