Perfecting Tips for App Store Optimization in India

Similar to the importance of SEO in internet marketing for top ranking of the web pages, the app developers uses app store optimization for take their app on top of the search list in various app stores. This technique of app store optimization in India is not new to the app developers; they are also using it to make some quick money from their apps. However, here in this article we will discuss few vital steps to follow to improve app store optimization in all app stores.

Begin with Descriptive Title –

A good name not just work as an identity of an app for the prospective uses, but it also helps in enhancing its ranking in the app store. The mobile application marketing company including keyword in the title of their apps helps in enhancing ranking by minimum 10%.

a1appstudio mobile app development

Proper Use of Keyword –

Similar to the title of an app, the handling of app keyword also plays a significant role in taking the app on top in its ranking. However, one should use keyword differently for Google Play and Apple App Store. For the best result of ASO, you should put the vital keywords for five times in the description.

Keyword Research –

Before publishing your app in the app store with the selected keyword, it is essential to do some research to know more about the difficulty, traffic and demand for the selected keywords and numbers of app already using the same keyword.

Keyword with low to medium number of app and high traffic are considered as the best suitable for app store optimization in India.

Selecting Correct Category –

Putting your app in correct category in various app stores not just help the potential customers to find them much easily while browsing through the apps category but it also get considered as the best app store optimization practice.

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Importance of an App Developing Company

An app developer or an app developing company trying to get their app to the users through various app stores, understand how difficult this task is. Getting top ranking in various app stores and Google actually feels like unattainable and unrealistic goals, mainly if the app has just been launched in the market or app stores.

However, irrespective of app store where is app is required to be sell out; few basic app store optimization process can work really well. The company should pay similar attention to the ASO process just like the search engine optimization or the ASO process. There are numbers of companies that are offering service like app store optimization in India to their clients with various other services at much affordable cost.

Here, we have discussed basics of ASP and its significance.

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Significance of Top Ranking in the Search Result of App Store –

There is truly no other substitute of high ranking in the search result of app store. One can simply can’t rely on the chance where their app might comes in the top ranking or the results of top category, as even if it will take place (that is most likely not happen), the conversion rate of the app will not be that great as expected.

The app development company should not completely rely on the top ranking category. As there is lot of speculation around the top ranking in the ranking charts and getting featured, it might not e the final result for installs. As here we are utterly not downplaying the top ranking apps may view after ranking actually on the top in ranking or being featured by Google or Apple, it has been stated that it is much more efficient to expect holistically that is about all channels or about the marketing of apps rather than just focusing on the top ranking category.

As per some recent research, around half or 47% of iPhone users from US look for new apps by searching in their app store, whereas just 10% get the apps because of featuring in the top ranking and 9% of users through the featured screen of Apple.

Mistakes To Be Avoided By App Marketing Agencies

Mobile apps are in very much demand in terms on online marketing in today’s time. They have potential to make your business much more accessible for your users with their online connections or mobile. An exclusive app for particular business provides all valuable information and latest news to their customers. It is very powerful tool with great power. However, app marketing agencies can make big mistake if they fail to take their responsibility seriously.

Here, in this article we have discussed some of the most common mistakes make by app development companies and essential tips for avoiding it.

Creating app without correct marketing plan –

Developing a mobile app doesn’t mean it will have huge downloads in app stores. However, it can be a big failure if not marketed properly. Hence, you should take benefits of available assets for making your app popular. Your site should allow your visitors to download app by showing the link directly the page in app stores. It should also include social channels of your online business in marketing activities. It is also advisable to use ASO tools for offering great exposure in app stores.

Creating mobile site and passing it to the mobile app –

When any user downloads any app, they have their own experience and opinion about the app and their experience. You should understand that in today’s time the competition is very stiff in all app stores. However, app marketing agencies should avoid developing an app that takes customers directly on the mobile site. Instead it should focus on main features of business and should posses’ necessary and latest information.

Creating app & ignoring customer base –

Never assume that user will come back to your mobile app just because they find it useful. As most app developers fails to stay connected with their potential customers. Due to this, they fail in achieving great success. It is vital to develop an excellent mobile app focusing user experience. However, it is also advisable to avoid developing two way channels for interaction with it. It will make users to feel special and get direct access to the business. The app should also have easy submission form for feedback and rating options.

If you want your app marketing agency to become successful in the market, it is advisable to act as responsible marketer by keeping the above mentioned points in consideration.

3 Reasons to Opt For App Marketing Company

With the increasing demand of mobile technology, several businesses are coming forward to take benefit of activist mobile platform. With the increasing number of smartphone users, businesses are finding their method of product promotion in terms of websites and mobile apps, which can be efficiently done with the help of app marketing company.

A mobile app for business with flawless and user friendly functionality acts as an effective tool of marketing for a business. However, many businesses are coming up with their mobile apps with the help of mobile app development companies that are making a tough task for newcomers to make their app popular.

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All app stores are loaded with several apps under one niche, but only few out of so many succeed in attracting customers or in making their place in app market. Here the mobile app marketing company plays a significant role for the online business. Here are few reasons, why one should opt for services of such companies –

Enhances Visibility of App – The ASO technique plays very significant role in such services. With ASO techniques, app marketing services can boost app visibility in the popular app stores such as App Store or Google Play. Moreover, localization professionals can offer multi-language services for the app localization.

Up-selling Plan & Promotional Marketing – Service of an app marketing company also include collection and analysis of data regarding diffusion of mobile app. On this basis, business can take suitable decisions with respect of promotional marketing via apps that ultimately boost the up-selling plans.

Increases App Downloads – With the help of effective social media marketing along with positive review of an app such as services enable business to reach huge customer. With the use of such methods, the businesses can see a rise in the number of their app downloads.

Question to Ask While Selecting App Development Companies

For business owners, entrepreneurs and investors, the aim of tapping to the potential of mobile phone users is quite inviting, yet it is little difficult for them to understand the actual technology behind the mobile applications. When you offer a mobile app related to your business for online users, you also establish your brand loyalty and at the same time can reach more number of customers. However, this is also true that it is little difficult for everyone to develop a mobile app for their business on their own and for which they need help of app development companies.

The smart phone apps have gained huge popularity in last few years and one can find number of firms who claim that they can offer brilliant services in terms of app development. There are also some online firms who are offering their services at much lower cost. However, when you entire business depends on such apps, it becomes very significant to choose the one that suits your requirement completely. Here are some questions that you should ask before opting for the services of any app development companies.

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What is their experience in the platform of mobile?

There are various types of smart phones that include iPhone, Blackberry, Android and Windows phones. Hence, it is better to select the app development firm that has expertise in developing apps for all mobile platforms or has specialization in your required platform.

What are the skills they posses?

The creative and technical skills possessed by the app marketing agency are vital to design successful mobile app. The app development for mobile is basically carried out by groups or individuals of the firm. While selecting the app development company it is important to ask them about their team going to involve in the project.

What is the actual development process?

It is quite possible to weed out some scammers by speaking about development process. If any firm makes promises of starting on coding of mobile app directly, then it becomes crucial to run into other direction. Mobile app development is not a type of game, it requires proper planning.

Make Your App Popular With App Store Optimization Service

If you want to make your app popular among your existing as well as new users, then the best way to do is to opt for app store optimization services to lead the market competition. The expert offering such service helps in promoting your app and makes it viral.

Nowadays, you can see numbers of similar types of app in all app stores. A huge number of applications hit the internet market place and it becomes really difficult for the app developers or app development companies to make the specific app popular.

Even though the app developers anticipate good returns from their created apps, yet number of apps goes unnoticed in the app stores due to lack of required marketing skills. Moreover, if some users download such apps, it become obsolete after sometime as users do not feel much attracted towards the app. Forget about revenue generation, the developers sometimes fails even to generate the money spent on the development of that particular app.

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However, such situation can be avoided with the proper usage of app store optimization services that provides effective marketing of the app. The experts of such services providers begin promotion campaign of the mobile app before it get deploy in different app stores. It helps in developing a platform for newly introduced app that ultimately attracts attention of users. Moreover, app store optimization services also include all solution regarding promotion of app for particular time span on various platforms of app stores such as App Store and Google Play.

In simple words we can say that ASO service provider offer entire range of solution to the app development companies that helps their app going viral in various app stores. The services providers uses various techniques of online marketing such as social media marketing, content marketing as well as search engine marketing. In conclusion, we can simply say that if you want your app to make a huge profit for your business, then it is quite essential to use correct app store optimization service to get maximum out of it.

Essential Tips to Hire Mobile App Development Company

The mobile phone has become an essential part of everyone’s like nowadays. We all surf on the internet, do bank transactions, purchase or track or products and also does lots of photography with our mobile phone. If we will ask any mobile app development company, then they will answer it properly that in today’s competitive and busy life mobile phone is not just a device to make or receive a call, it acts as a powerful tiny computer that one can hold in their hand and operate from anywhere and this is the reason why the demand of the mobile app development company is rising so much.

If you are also planning to hire a mobile app development company for your business, then here are few points that you should follow to get maximum output –

a1appstudio mobile app development

Platform Experience –

There is no doubt that experience counts a lot in every arena and same applies to mobile app development. No matter you are looking for the mobile app developer for Windows, Android, iPhone or any other arena, get ensure about the experience of the company that you are planning to hire to develop an app for your business by looking at their work history and promises and claims made by them. You can take help of their online reviews of any referral to know about them.

Domain Specific Work Experience –

Other then various platforms, you should look for the app development company that holds credible and enriched working prowess in your required niche and at the same time also offers complete app store optimization India service to their clients. Often, these mobile phone app development companies have expertise in some specific arena like finance, business etc. However, the host of other companies may also offer capable guidance on several verticals like education, travel, healthcare, transportation and so on. You should do in-depth research about company before hiring them to get best out of many.

Skill or Talent –

Here, I want to emphasize on the quality of the work offered by the developer company. To know about their skill or talent you can install the other apps developed by the company. If you think it suits your requirement you can go ahead with selecting the company for your business.

3 Top Mobile App Development Trends

Today, mobile has become the most essential thing in our day to day life, that also plays a very vital role in simplifying our daily routine task. It is hard to deny with the fact that technology is growing with a great pace and mobile apps are not different from such technology, which has emerged as the integral part of digital ecosystems. Hence, it has become essential that one should remain updated with the latest trend of mobile app development.

Here, we will discuss some of the recent mobile app development trends:

1. Link to Back-end Systems:

Very often, many users now look for this feature. They have their own reason for this. For e.g. just imagine you have seen any product or service on your desktop that you want to buy, but due to some urgent work you need to leave your desktop urgently before finalizing the product or service. However, if you have the link to the back-end systems, then you can easily access that product through your mobile to finalize it. However, the app can be of no use if it does not have a shopping cart. Hence, it is must for the app to offer all the services as desktop website, though the connection to the back-end systems.

2. Excellent Security:

Nowadays we have apps for almost everything today. However, the main question is that how safe is the service to use,e specially if you are making the payment online. Of course, the first thing that comes to everyone’s mind is their security while using such apps. Hence, the top mobile app developers firstly look to the security level of their app while its development. When any app has such high level of security then it will not work in any public Wi-Fi. Hence, one should learn to balance their security to ensure that the app they are using is safe.

3. Complete Mobility:

The mobile app developers need to consider about its complete mobility. While developing an app, one should consider thing like will the app will have the capacity to replace all operations that we gets on the desktop or user will still need help of their desktop for complete access of the app? For e.g. while building the text editing app, developers should make sure that the app is offering all facilities to the users. However, if the developer fails to do so, then surely the app will get uninstalled very soon from the user’s mobile. 3 Top Mobile App Development Trends

Today, mobile has become the most essential thing in our day to day life, that also plays a very vital role in simplifying our daily routine task. It is hard to deny with the fact that technology is growing with a great pace and mobile apps are not different from such technology, which has emerged as the integral part of digital ecosystems. Hence, it has become essential that one should remain updated with the latest trend of mobile app development.

Here, we will discuss some of the recent mobile app development trends:

1. Link to Back-end Systems:

Very often, many users now look for this feature. They have their own reason for this. For e.g. just imagine you have seen any product or service on your desktop that you want to buy, but due to some urgent work you need to leave your desktop urgently before finalizing the product or service. However, if you have the link to the back-end systems, then you can easily access that product through your mobile to finalize it. However, the app can be of no use if it does not have a shopping cart. Hence, it is must for the app to offer all the services as desktop website, though the connection to the back-end systems.

2. Excellent Security:

Nowadays we have apps for almost everything today. However, the main question is that how safe is the service to use,e specially if you are making the payment online. Of course, the first thing that comes to everyone’s mind is their security while using such apps. Hence, the top mobile app developers firstly look to the security level of their app while its development. When any app has such high level of security then it will not work in any public Wi-Fi. Hence, one should learn to balance their security to ensure that the app they are using is safe.

3. Complete Mobility:

The mobile app developers need to consider about its complete mobility. While developing an app, one should consider thing like will the app will have the capacity to replace all operations that we gets on the desktop or user will still need help of their desktop for complete access of the app? For e.g. while building the text editing app, developers should make sure that the app is offering all facilities to the users. However, if the developer fails to do so, then surely the app will get uninstalled very soon from the user’s mobile.