Similar to the importance of SEO in internet marketing for top ranking of the web pages, the app developers uses app store optimization for take their app on top of the search list in various app stores. This technique of app store optimization in India is not new to the app developers; they are also using it to make some quick money from their apps. However, here in this article we will discuss few vital steps to follow to improve app store optimization in all app stores.
Begin with Descriptive Title –
A good name not just work as an identity of an app for the prospective uses, but it also helps in enhancing its ranking in the app store. The mobile application marketing company including keyword in the title of their apps helps in enhancing ranking by minimum 10%.
Proper Use of Keyword –
Similar to the title of an app, the handling of app keyword also plays a significant role in taking the app on top in its ranking. However, one should use keyword differently for Google Play and Apple App Store. For the best result of ASO, you should put the vital keywords for five times in the description.
Keyword Research –
Before publishing your app in the app store with the selected keyword, it is essential to do some research to know more about the difficulty, traffic and demand for the selected keywords and numbers of app already using the same keyword.
Keyword with low to medium number of app and high traffic are considered as the best suitable for app store optimization in India.
Selecting Correct Category –
Putting your app in correct category in various app stores not just help the potential customers to find them much easily while browsing through the apps category but it also get considered as the best app store optimization practice.