An app developer or an app developing company trying to get their app to the users through various app stores, understand how difficult this task is. Getting top ranking in various app stores and Google actually feels like unattainable and unrealistic goals, mainly if the app has just been launched in the market or app stores.
However, irrespective of app store where is app is required to be sell out; few basic app store optimization process can work really well. The company should pay similar attention to the ASO process just like the search engine optimization or the ASO process. There are numbers of companies that are offering service like app store optimization in India to their clients with various other services at much affordable cost.
Here, we have discussed basics of ASP and its significance.
Significance of Top Ranking in the Search Result of App Store –
There is truly no other substitute of high ranking in the search result of app store. One can simply can’t rely on the chance where their app might comes in the top ranking or the results of top category, as even if it will take place (that is most likely not happen), the conversion rate of the app will not be that great as expected.
The app development company should not completely rely on the top ranking category. As there is lot of speculation around the top ranking in the ranking charts and getting featured, it might not e the final result for installs. As here we are utterly not downplaying the top ranking apps may view after ranking actually on the top in ranking or being featured by Google or Apple, it has been stated that it is much more efficient to expect holistically that is about all channels or about the marketing of apps rather than just focusing on the top ranking category.
As per some recent research, around half or 47% of iPhone users from US look for new apps by searching in their app store, whereas just 10% get the apps because of featuring in the top ranking and 9% of users through the featured screen of Apple.