Mobile apps are in very much demand in terms on online marketing in today’s time. They have potential to make your business much more accessible for your users with their online connections or mobile. An exclusive app for particular business provides all valuable information and latest news to their customers. It is very powerful tool with great power. However, app marketing agencies can make big mistake if they fail to take their responsibility seriously.
Here, in this article we have discussed some of the most common mistakes make by app development companies and essential tips for avoiding it.
Creating app without correct marketing plan –
Developing a mobile app doesn’t mean it will have huge downloads in app stores. However, it can be a big failure if not marketed properly. Hence, you should take benefits of available assets for making your app popular. Your site should allow your visitors to download app by showing the link directly the page in app stores. It should also include social channels of your online business in marketing activities. It is also advisable to use ASO tools for offering great exposure in app stores.
Creating mobile site and passing it to the mobile app –
When any user downloads any app, they have their own experience and opinion about the app and their experience. You should understand that in today’s time the competition is very stiff in all app stores. However, app marketing agencies should avoid developing an app that takes customers directly on the mobile site. Instead it should focus on main features of business and should posses’ necessary and latest information.
Creating app & ignoring customer base –
Never assume that user will come back to your mobile app just because they find it useful. As most app developers fails to stay connected with their potential customers. Due to this, they fail in achieving great success. It is vital to develop an excellent mobile app focusing user experience. However, it is also advisable to avoid developing two way channels for interaction with it. It will make users to feel special and get direct access to the business. The app should also have easy submission form for feedback and rating options.
If you want your app marketing agency to become successful in the market, it is advisable to act as responsible marketer by keeping the above mentioned points in consideration.