An app developer or an app developing company trying to get their app to the users through various app stores, understand how difficult this task is. Getting top ranking in various app stores and Google actually feels like unattainable and unrealistic goals, mainly if the app has just been launched in the market or app stores.
However, irrespective of app store where is app is required to be sell out; few basic app store optimization process can work really well. The company should pay similar attention to the ASO process just like the search engine optimization or the ASO process. There are numbers of companies that are offering service like app store optimization in India to their clients with various other services at much affordable cost.
Here, we have discussed basics of ASP and its significance.
Significance of Top Ranking in the Search Result of App Store –
There is truly no other substitute of high ranking in the search result of app store. One can simply can’t rely on the chance where their app might comes in the top ranking or the results of top category, as even if it will take place (that is most likely not happen), the conversion rate of the app will not be that great as expected.
The app development company should not completely rely on the top ranking category. As there is lot of speculation around the top ranking in the ranking charts and getting featured, it might not e the final result for installs. As here we are utterly not downplaying the top ranking apps may view after ranking actually on the top in ranking or being featured by Google or Apple, it has been stated that it is much more efficient to expect holistically that is about all channels or about the marketing of apps rather than just focusing on the top ranking category.
As per some recent research, around half or 47% of iPhone users from US look for new apps by searching in their app store, whereas just 10% get the apps because of featuring in the top ranking and 9% of users through the featured screen of Apple.
Mobile apps are in very much demand in terms on online marketing in today’s time. They have potential to make your business much more accessible for your users with their online connections or mobile. An exclusive app for particular business provides all valuable information and latest news to their customers. It is very powerful tool with great power. However, app marketing agencies can make big mistake if they fail to take their responsibility seriously.
Here, in this article we have discussed some of the most common mistakes make by app development companies and essential tips for avoiding it.
Creating app without correct marketing plan –
Developing a mobile app doesn’t mean it will have huge downloads in app stores. However, it can be a big failure if not marketed properly. Hence, you should take benefits of available assets for making your app popular. Your site should allow your visitors to download app by showing the link directly the page in app stores. It should also include social channels of your online business in marketing activities. It is also advisable to use ASO tools for offering great exposure in app stores.
Creating mobile site and passing it to the mobile app –
When any user downloads any app, they have their own experience and opinion about the app and their experience. You should understand that in today’s time the competition is very stiff in all app stores. However, app marketing agencies should avoid developing an app that takes customers directly on the mobile site. Instead it should focus on main features of business and should posses’ necessary and latest information.
Creating app & ignoring customer base –
Never assume that user will come back to your mobile app just because they find it useful. As most app developers fails to stay connected with their potential customers. Due to this, they fail in achieving great success. It is vital to develop an excellent mobile app focusing user experience. However, it is also advisable to avoid developing two way channels for interaction with it. It will make users to feel special and get direct access to the business. The app should also have easy submission form for feedback and rating options.
If you want your app marketing agency to become successful in the market, it is advisable to act as responsible marketer by keeping the above mentioned points in consideration.
With the increasing demand of mobile technology, several businesses are coming forward to take benefit of activist mobile platform. With the increasing number of smartphone users, businesses are finding their method of product promotion in terms of websites and mobile apps, which can be efficiently done with the help of app marketing company.
A mobile app for business with flawless and user friendly functionality acts as an effective tool of marketing for a business. However, many businesses are coming up with their mobile apps with the help of mobile app development companies that are making a tough task for newcomers to make their app popular.
All app stores are loaded with several apps under one niche, but only few out of so many succeed in attracting customers or in making their place in app market. Here the mobile app marketing company plays a significant role for the online business. Here are few reasons, why one should opt for services of such companies –
Enhances Visibility of App – The ASO technique plays very significant role in such services. With ASO techniques, app marketing services can boost app visibility in the popular app stores such as App Store or Google Play. Moreover, localization professionals can offer multi-language services for the app localization.
Up-selling Plan & Promotional Marketing – Service of an app marketing company also include collection and analysis of data regarding diffusion of mobile app. On this basis, business can take suitable decisions with respect of promotional marketing via apps that ultimately boost the up-selling plans.
Increases App Downloads – With the help of effective social media marketing along with positive review of an app such as services enable business to reach huge customer. With the use of such methods, the businesses can see a rise in the number of their app downloads.
In the field of mobile application development, India is coming up as the most famous country. The reason behind this is not the affordable man power, but due to the young talent of the country. Here one can find number of mobile app marketing companies, as the app development has evolved as the most prominent field in the last few years.
In today’s Smartphone era, people are looking for mobile apps for almost everything and this offers an opportunity to the mobile app developers to give their best to the field. Today, when technology is revolving around the phones and that is the reason why almost all IT sectors are focusing on the mobile app development. However, the mobile app marketing comprise of several services that include app store optimization India too.
As, India has the largest population in the world after China, we also lead the list of highest Smartphone users. Numbers of mobile devices and its users with various mobile platforms makes the field of app development and mobile app marketing companies one of the lucrative field. iOS, Windows, Android, Blackberry and many more to mention are already leading in the market. This is the reason that opportunity for the young talents is vast to make their career in this field.
Smartphone and its various features have revolutionized the users from across the globe with their excellent features and usage and users just love to use them in their day to day activities. Till few years back, website development was there on its peak, but with the introduction of Smartphone that trend is going towards mobile app development. As huge number of people and enterprises are using the mobile technologies in their daily work, huge possibilities have been developed in the mobile development field as well as app store optimization India.
Today most of the web app and software development firms are somewhere working for the wireless and mobile technologies.