3 Easy Tips On App Store Optimization Services

App store optimization is a significant part of making your app popular among the potential and targeted customers. However, here are some tips and tricks on app store optimization services

1. Relevant Keywords

Keywords plays a very vital role in app store optimization service as relevant use of a keyword can lead to more searches that helps in opening up a large numbers of potential downloads. The initial stage of using a relevant keywords is to select relevant category of the app. The mobile application marketing company knows and understands the correct category for their developed app and use correct keyword for best result.

Including plain search phrases such as “good racing game” can be very useful, yet they also include less searched and longer phrases such as “a good mobile app for testing your racing skills” also sometimes lead to decent results.

2. Enticing Description –

An enticing description acts similar to the cover page of the app’s CV. This is the place where an experienced app store optimization service provider can encourage the viewers to download the app. However, the best method to know and understand the tricks of creating an impressive description for your app is by looking closely at other popular apps and find out how they have actually done it.

One can also opt for bullet points for splitting app’s features that includes positive app reviews or testimonials along with the summary of functions of the mobile app.

3. Selecting a Correct Name –

When one use a bland, unoriginal or cliched name for their app, most of the viewers will possibly look before the app even before checking out what exactly the app is offering. It is little difficult to use an original name, yet once a suitable name comes in the mind, an app developer feels very confident while using it for their app in the app store. There are actually no tips on how to think of a good name for any app, as it is just an imagination and creativity.

Just by following the above mentioned simple tips and tricks on app store optimization the next big thing that comes down is the search engine optimization, good imagination and a great talent to write an impressive description.


Perfecting Tips for App Store Optimization in India

Similar to the importance of SEO in internet marketing for top ranking of the web pages, the app developers uses app store optimization for take their app on top of the search list in various app stores. This technique of app store optimization in India is not new to the app developers; they are also using it to make some quick money from their apps. However, here in this article we will discuss few vital steps to follow to improve app store optimization in all app stores.

Begin with Descriptive Title –

A good name not just work as an identity of an app for the prospective uses, but it also helps in enhancing its ranking in the app store. The mobile application marketing company including keyword in the title of their apps helps in enhancing ranking by minimum 10%.

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Proper Use of Keyword –

Similar to the title of an app, the handling of app keyword also plays a significant role in taking the app on top in its ranking. However, one should use keyword differently for Google Play and Apple App Store. For the best result of ASO, you should put the vital keywords for five times in the description.

Keyword Research –

Before publishing your app in the app store with the selected keyword, it is essential to do some research to know more about the difficulty, traffic and demand for the selected keywords and numbers of app already using the same keyword.

Keyword with low to medium number of app and high traffic are considered as the best suitable for app store optimization in India.

Selecting Correct Category –

Putting your app in correct category in various app stores not just help the potential customers to find them much easily while browsing through the apps category but it also get considered as the best app store optimization practice.

Importance of an App Developing Company

An app developer or an app developing company trying to get their app to the users through various app stores, understand how difficult this task is. Getting top ranking in various app stores and Google actually feels like unattainable and unrealistic goals, mainly if the app has just been launched in the market or app stores.

However, irrespective of app store where is app is required to be sell out; few basic app store optimization process can work really well. The company should pay similar attention to the ASO process just like the search engine optimization or the ASO process. There are numbers of companies that are offering service like app store optimization in India to their clients with various other services at much affordable cost.

Here, we have discussed basics of ASP and its significance.


Significance of Top Ranking in the Search Result of App Store –

There is truly no other substitute of high ranking in the search result of app store. One can simply can’t rely on the chance where their app might comes in the top ranking or the results of top category, as even if it will take place (that is most likely not happen), the conversion rate of the app will not be that great as expected.

The app development company should not completely rely on the top ranking category. As there is lot of speculation around the top ranking in the ranking charts and getting featured, it might not e the final result for installs. As here we are utterly not downplaying the top ranking apps may view after ranking actually on the top in ranking or being featured by Google or Apple, it has been stated that it is much more efficient to expect holistically that is about all channels or about the marketing of apps rather than just focusing on the top ranking category.

As per some recent research, around half or 47% of iPhone users from US look for new apps by searching in their app store, whereas just 10% get the apps because of featuring in the top ranking and 9% of users through the featured screen of Apple.

Mistakes To Be Avoided By App Marketing Agencies

Mobile apps are in very much demand in terms on online marketing in today’s time. They have potential to make your business much more accessible for your users with their online connections or mobile. An exclusive app for particular business provides all valuable information and latest news to their customers. It is very powerful tool with great power. However, app marketing agencies can make big mistake if they fail to take their responsibility seriously.

Here, in this article we have discussed some of the most common mistakes make by app development companies and essential tips for avoiding it.

Creating app without correct marketing plan –

Developing a mobile app doesn’t mean it will have huge downloads in app stores. However, it can be a big failure if not marketed properly. Hence, you should take benefits of available assets for making your app popular. Your site should allow your visitors to download app by showing the link directly the page in app stores. It should also include social channels of your online business in marketing activities. It is also advisable to use ASO tools for offering great exposure in app stores.

Creating mobile site and passing it to the mobile app –

When any user downloads any app, they have their own experience and opinion about the app and their experience. You should understand that in today’s time the competition is very stiff in all app stores. However, app marketing agencies should avoid developing an app that takes customers directly on the mobile site. Instead it should focus on main features of business and should posses’ necessary and latest information.

Creating app & ignoring customer base –

Never assume that user will come back to your mobile app just because they find it useful. As most app developers fails to stay connected with their potential customers. Due to this, they fail in achieving great success. It is vital to develop an excellent mobile app focusing user experience. However, it is also advisable to avoid developing two way channels for interaction with it. It will make users to feel special and get direct access to the business. The app should also have easy submission form for feedback and rating options.

If you want your app marketing agency to become successful in the market, it is advisable to act as responsible marketer by keeping the above mentioned points in consideration.

3 Reasons to Opt For App Marketing Company

With the increasing demand of mobile technology, several businesses are coming forward to take benefit of activist mobile platform. With the increasing number of smartphone users, businesses are finding their method of product promotion in terms of websites and mobile apps, which can be efficiently done with the help of app marketing company.

A mobile app for business with flawless and user friendly functionality acts as an effective tool of marketing for a business. However, many businesses are coming up with their mobile apps with the help of mobile app development companies that are making a tough task for newcomers to make their app popular.


All app stores are loaded with several apps under one niche, but only few out of so many succeed in attracting customers or in making their place in app market. Here the mobile app marketing company plays a significant role for the online business. Here are few reasons, why one should opt for services of such companies –

Enhances Visibility of App – The ASO technique plays very significant role in such services. With ASO techniques, app marketing services can boost app visibility in the popular app stores such as App Store or Google Play. Moreover, localization professionals can offer multi-language services for the app localization.

Up-selling Plan & Promotional Marketing – Service of an app marketing company also include collection and analysis of data regarding diffusion of mobile app. On this basis, business can take suitable decisions with respect of promotional marketing via apps that ultimately boost the up-selling plans.

Increases App Downloads – With the help of effective social media marketing along with positive review of an app such as services enable business to reach huge customer. With the use of such methods, the businesses can see a rise in the number of their app downloads.

Trend of Mobile App Development Companies

In the field of mobile application development, India is coming up as the most famous country. The reason behind this is not the affordable man power, but due to the young talent of the country. Here one can find number of mobile app marketing companies, as the app development has evolved as the most prominent field in the last few years.

In today’s Smartphone era, people are looking for mobile apps for almost everything and this offers an opportunity to the mobile app developers to give their best to the field. Today, when technology is revolving around the phones and that is the reason why almost all IT sectors are focusing on the mobile app development. However, the mobile app marketing comprise of several services that include app store optimization India too.


As, India has the largest population in the world after China, we also lead the list of highest Smartphone users. Numbers of mobile devices and its users with various mobile platforms makes the field of app development and mobile app marketing companies one of the lucrative field. iOS, Windows, Android, Blackberry and many more to mention are already leading in the market. This is the reason that opportunity for the young talents is vast to make their career in this field.

Smartphone and its various features have revolutionized the users from across the globe with their excellent features and usage and users just love to use them in their day to day activities. Till few years back, website development was there on its peak, but with the introduction of Smartphone that trend is going towards mobile app development. As huge number of people and enterprises are using the mobile technologies in their daily work, huge possibilities have been developed in the mobile development field as well as app store optimization India.

Today most of the web app and software development firms are somewhere working for the wireless and mobile technologies.

Question to Ask While Selecting App Development Companies

For business owners, entrepreneurs and investors, the aim of tapping to the potential of mobile phone users is quite inviting, yet it is little difficult for them to understand the actual technology behind the mobile applications. When you offer a mobile app related to your business for online users, you also establish your brand loyalty and at the same time can reach more number of customers. However, this is also true that it is little difficult for everyone to develop a mobile app for their business on their own and for which they need help of app development companies.

The smart phone apps have gained huge popularity in last few years and one can find number of firms who claim that they can offer brilliant services in terms of app development. There are also some online firms who are offering their services at much lower cost. However, when you entire business depends on such apps, it becomes very significant to choose the one that suits your requirement completely. Here are some questions that you should ask before opting for the services of any app development companies.


What is their experience in the platform of mobile?

There are various types of smart phones that include iPhone, Blackberry, Android and Windows phones. Hence, it is better to select the app development firm that has expertise in developing apps for all mobile platforms or has specialization in your required platform.

What are the skills they posses?

The creative and technical skills possessed by the app marketing agency are vital to design successful mobile app. The app development for mobile is basically carried out by groups or individuals of the firm. While selecting the app development company it is important to ask them about their team going to involve in the project.

What is the actual development process?

It is quite possible to weed out some scammers by speaking about development process. If any firm makes promises of starting on coding of mobile app directly, then it becomes crucial to run into other direction. Mobile app development is not a type of game, it requires proper planning.

Make Your App Popular With App Store Optimization Service

If you want to make your app popular among your existing as well as new users, then the best way to do is to opt for app store optimization services to lead the market competition. The expert offering such service helps in promoting your app and makes it viral.

Nowadays, you can see numbers of similar types of app in all app stores. A huge number of applications hit the internet market place and it becomes really difficult for the app developers or app development companies to make the specific app popular.

Even though the app developers anticipate good returns from their created apps, yet number of apps goes unnoticed in the app stores due to lack of required marketing skills. Moreover, if some users download such apps, it become obsolete after sometime as users do not feel much attracted towards the app. Forget about revenue generation, the developers sometimes fails even to generate the money spent on the development of that particular app.


However, such situation can be avoided with the proper usage of app store optimization services that provides effective marketing of the app. The experts of such services providers begin promotion campaign of the mobile app before it get deploy in different app stores. It helps in developing a platform for newly introduced app that ultimately attracts attention of users. Moreover, app store optimization services also include all solution regarding promotion of app for particular time span on various platforms of app stores such as App Store and Google Play.

In simple words we can say that ASO service provider offer entire range of solution to the app development companies that helps their app going viral in various app stores. The services providers uses various techniques of online marketing such as social media marketing, content marketing as well as search engine marketing. In conclusion, we can simply say that if you want your app to make a huge profit for your business, then it is quite essential to use correct app store optimization service to get maximum out of it.

Tips to Start App Store Optimization

For several years, mobile app developers used SEO for driving more traffic to their websites. App store optimization is similar in tactic. However, it does not drive traffic to your websites; instead it helps in driving traffic to your mobile app by increasing app’s ranking in the search result of app stores. In the last few years, demand of company offering the service of app store optimization in India has also increased due to its effective result in the growth of an online business.

The main goal of app store optimization is to enhance visibility of the app. Once the traffic increases to your app or the visibility of your app increases, automatically the conversion rate or number of downloads of the app increases that ultimately offers added grip to get found in the app store search results. However, to achieve this you should have the knowledge of the languages of your potential buyers while using such or similar apps and accordingly you can include those keywords for the promotion of your app.

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To start with App Store Optimization India

To start with ASO you first need to stop thinking like an app developer and should think like a customer. The more you will understand the need of your customers while searching of any app the much better result you will be able to deliver. Here are some tips for app store optimization that you can consider –

Title – Try to use the keyword in your title, as the app with the keywords in its title rank 10.2% higher as compared to the title that does not include keyword in it.

Description – A short description about your app is very significant for helping customers who uses keywords to find your app much easily and it also encourages users to download your app to great extent.

Category – It is very essential to select your category of your app in the app store for getting a higher ranking. You can also look for the categories that are less saturated in terms of competition and also suit your market niche.

Essential Factors While Selecting Suitable App Development Company For Your Business

business understands the need of mobile app Development Company for the growth of their business.

If you also want to make some profit out of these mobile app development companies, then it is very significant that you choose them wisely to get maximum profit out of your investment. There are numbers of companies offering the service of mobile app development at various prices, so it becomes very difficult for the beginner to choose out of so many. Here, we have discussed few of the essential points that you can consider while selecting the best suitable mobile app development company for you business –


1. Always Choose Certified Company:

While choosing app Development Company for your business, you should always opt for the firm that has got authorized certification for the app development. Hence, you can stay ensure about the trustworthiness and reliability of the company.

2. Always Look for Past Projects of the Company:

Before finalizing on any one company, you must check the past projects handled successfully by the company that have brought maximum profits and downloaded number by users. The main reason of one look for developing an app is to make profit, so it is crucial that you should select the best out of many companies as per your need.

3. Always Look for Creativity & Experience:

While selecting a mobile app development company it is better to choose a company with some recognizable experience. As, the company with have skilled and experienced developers, then the chances of error get minimized. The developers will adapt latest trends for app development as per the ongoing market demand.

Even though, these are some of the basics factors while selecting, yet it will help you to a great extend in making a correct decision while selecting the app development company. However, you should also consider few of the other factors of the company like price charged by them for their offered service, any additional services if they are offering, communication skill of the company and many more.

Let’s check out some of the latest trends of app store optimization India